Here are the top 5 Winter TikTok trends to inspire you and help you create potentially viral TikTok marketing videos.

Did you know TikTok has one billion active users? There are 136.5 million users in the United States alone who can be reached through social media marketing. Having said that, it’s difficult to capture even six seconds of attention as trends come and go.

Where can you start?

What you need to know about TikTok marketing: It’s easy to create a video, but it’s difficult to stand out. It’s simple (and free) to gain access to TikTok’s creative center for businesses, but you’ll waste hours looking for TikToks that your brand could emulate.

However, if you’re new to the app, it’s easy to get lost in the shuffle. Should you focus on the most popular hashtags, songs, creators, or videos? Furthermore, TikTok changes its platform features on a regular basis (for example, it removed the Discover tab and is experimenting with the Friends tab), which annoys social media marketers and ordinary users alike.

So, if you’re feeling lost and frustrated, here are the top 5 TikTok trends for this Winter to help you create your next viral video.

Trend #1: Microwave Popcorn

“It’s Corn” is a thing of the past. The “Microwave Popcorn” sound clip is paired with a simple tutorial, usually something that should be obvious to the audience, in this new trend. While the tone is a little sarcastic, it is definitely entertaining as an educational video. You could use it to demonstrate how your company trains new employees, explain how a service works (which could be a B2B opportunity), or demonstrate solo parenting gone wrong. Alternatively, highlight your professional abilities as a teacher, influencer, gamer, or any other job. There are numerous opportunities to be creative here.

• Audio Template: Microwave Popcorn – Bo Burnham

Trend #2: #Wednesday

The Wednesday Addams dance has become a thing on Netflix. Dress all in black and wave your hands as if you don’t want to interact with your fans. Take note, makeup and fashion brands.

It’s a great opportunity to show off your DIY skills – viewers will be impressed if you can replicate her monochromatic look, adorably awkward moves, and unblinking stare.

• Audio Template: Goo Goo Muck – The Cramps

Trend #3: It’s Time

It’s that time of year again. This trend is inspired by Mariah Carey’s signature whistle-like voice at the start of her popular hit “All I Want For Christmas Is You.” The catchy sound is ideal for creators looking to promote an upcoming event! Let your audience know how excited you are about your online store’s seasonal sale, a gingerbread recipe, or a brand-new winter product.

• Audio Template: Original sound – Mariah Carey

Trend #4: #itsnotsobad

Here’s an unique way of saying “sorry, not sorry.” This hashtag trend includes a sound clip from the chorus of Yves V and Ilkay Sencan’s hit “Not So Bad” (Millennials will recognize the tune from Dido’s 1998 hit “Thank You.”)

Use it to complain about something trivial (using a sentence of plain text) and, near the end, make a hand gesture like you’re playing the “world’s smallest violin,” ala SpongeBob’s Mr. Krabs. Laugh at your industry’s “worst problems” and roll your eyes. It’s also entertaining to use as a retort to trolls in the comments section. Finally, it’s an excellent opportunity to showcase your pets.

• Audio Template: оригинальный звук – zotov

Trend #5: Rudolph, The Red-Nosed Reindeer

From your company’s advent calendars to delectable reindeer cakes, it’s time to let your Christmas spirit shine! As the Christmas countdown continues, pair this with anything reindeer-themed. Reindeer makeup tutorials, reindeer latte art, reindeer pastries, antler nail art, and even puppies dressed as reindeer – the list goes on and on!

• Audio Template: Rudolph the Red-Nosed Reindeer – Gene Autry

That concludes the winter trends that are at their peak. While we attempted to find a variety that would work with most brands, not everything will work with yours. In that case, we recommend learning how to use TikTok search to stay on top of changing trends.

It also doesn’t hurt to use TikTok Insights to get to know your audience and plan your next live or non-live video based on current trends. Find inspiration in the work of others who have uploaded under these themes and create a creative short video that captures your identity. Maintain consistency and watch your following grow over time. Merry Christmas!